We have designed a concept store that reflects the corporate identity and principles of Balcı Hacıoğlu which serves in the honey industry since 1953. That’s why we’ve focused on the honey and bees when we were searching for the forms of the interior. Also because we were aware of the importance of sale and promotion of our the products; we have designed a modular exhibition stand based on the same concept. As a result, the flavors of their products not only sold by the store and facilitate the interaction with the brand’s potential customers.

There is plenty of way of designing a concept; you can focus on the brand’s logo, or name; or the products that they sell. In our case, we focused on the products; honey. We inspired by the honeycombs! We have combined the shapes as honeycombs with rich wood and brick textures and reach a unique, industrial and warm atmosphere. In order to facilitate the brand recognition, we focused on the color yellow.